Web Strategy

Strategy First. Results That Follow.

We Collaborate with you to build a web strategy around your priorities and budget - so every decision fits your goal.

Step 1: Discovery & Consultation

We start by understanding your business goals, target audience, and current challenges to tailor a website that meets your needs.

Step 2: Research & Analysis

Our team reviews competitors and conducts a light keyword analysis to identify opportunities for differentiation and content priorities.














Step 3: Web Strategy Development

We define your website objectives, recommend a sitemap, and suggest design elements that drive engagement and conversions.

Choose your Website Strategy Services

  1. 60-minute discovery workshop   
  2. Business goals & website objectives   
  3. Target customer definition   
  4. Competitor review – up to 3 competitors   
  5. Recommended website structure   
  6. Sitemap – up to 10 pages 
  7. Homepage content/section plan   
  8. Calls-to-action & conversion recommendations   
  9. Basic SEO keyword/page recommendations   
  10. Web Strategy Summary document 


Best for small business doing under $1m per annum.

$500

Starter Strategy

  1. 2-hour stakeholder discovery workshop   
  2. Business, marketing & website objectives   
  3. Customer segments & personas   
  4. Competitor analysis – up to 6 competitors 
  5. Detailed information architecture   
  6. Sitemap – up to 30 pages 
  7. Key page content & conversion journeys   
  8. Lead generation & conversion strategy   
  9. SEO, keyword & content strategy   
  10. Detailed Web Strategy & Implementation Roadmap 




Best for medium to large business doing more than $1m per annum.

$1500

Advanced Strategy